The summer season is just around the corner and you know what that means. It’s festival season and a very busy time if you’re in the events and promotion game! Selecting events that are well suited to your brand and the image that you are trying to create is crucial – and will impact on how the public perceives your brand.
There is a myriad of summer events such as music festivals, food festivals, sports events, and business and trade shows and it’s a very busy time of year all round. Selecting the right events for your brand will help promote and attach a positive public image to your company.
There are few things that must be taken into consideration when selecting events for your company to partake in and your exhibition display should be up to scratch to ensure your business is shining brightly and ahead of the pack. In this post, we will take an in-depth look at how to select events for your business and some exhibition display equipment that should be in your display kit.
Type of Event
Depending on the orientation and target market of your business will depend on which events you will select to promote business. If you’re in the business sector it’s hardly likely you would want to set up an exhibition at a dance music festival. The results would more likely be negative than positive as the ravers and festival goers are there to party and for the music, not to be given information on business applications and finance.
A trade show or job fair is more a better place for business displays. Sporting events are also great places to promote your company and using methods such as giveaways like water bottles or goodie bags is a great way to get your brand and name out there.
The Location
Depending on the nature of the business, whether it’s a web-based business or you have a shop front, the location of the event is important. If you’re based in Queensland and serving local customers it’s hardly a good idea to go to a trade show in Victoria. If your company is Australia-wide you pretty much have free range on locations and events to choose from. Although it is recommended choosing events that have large attendances that way you will be certain that you will get the traffic you require. Another one that people often skip over is regional events, which can be a cheaper way to reach a new audience.
Display Equipment
Display equipment plays a vital role when it comes time for the exhibition. Your display kit should contain everything required to put your best foot forward and it should clearly represent the values and logo of your brand. It might be time to upgrade your display kit as they have a tendency to fade and look tatty after a few years on the event circuit.
When purchasing your display set, keep in mind what kind of set up you will need and also the locations of your events will play a vital role in which banners will work. Some banners are better suited to indoors whereas some work better in the outdoors.
Retractable banners are must-have items in your display arsenal for a number of reasons. They are easy to transport and set up. They also have solid bases and standalone which makes them perfect for outdoor areas where tie off points can be scared. You should have at least four of these bad boys in your kit.
A media wall is another essential tool for this summer season and should clearly display your branding and message. There are many other types of banners and it’s good to get a variety of shapes and sizes so you can create an engaging display that will put your brand freshly in the minds of potential customers.
A little planning will save you time and stress in the long run. So, once you have selected your events, it’s time to start planning your display set up. Draw up a rough plan and get creative. It’s also a good idea to have a few extra banners in your kit just in case and it will also give you more freedom to be able to improvise on the fly.
