When planning an exhibition, one of the main things to consider is your display set. It is one of the things that can, without a doubt, make or break your presentation. This is because, at any fair, your display set up is your first meeting with a potential customer, and as they say, you do not get a second chance at a first impression. Your potential customer forms a metal image about your business based on their first look at what you brought, and it is imperative that you make that first impression work for you.
One of the ways to do this is to work with a whole display set up. This is where you have a booth, a media wall, banners, teardrop flags, and many more. They come in different sizes, depending entirely on you; this means that there are factors you have to consider, including the number of people running the display and the expected number of visitors. Using a whole display set for your exhibitions is therefore vital especially if you are a new business, or you have been around for a while, but are set on conquering new markets and territories. Here are some of the reasons why it is advisable to use a whole display set:
Flexible design
To begin with, you have a wider range of options when it comes to design. Exhibition booths for instance can be designed for 3 meters or 6 meter spaces, depending on the size allocated. Even though for most stand builders, such as wild cow visual, have a specific size for set ups, they however leave a lot of room for customisation depending on the client’s needs. It means you are able to choose the colours, whether you want them to reflect the business as a brand, the product or service you have come to showcase, or a combination of both. This is a great thing to have, since it allows you to give your stand and signage builders a clear brief on colours, banners, equipment, arrangement among others.
Branding opportunities
A whole display set up becomes an ambassador for your business at an exhibition. It is where people will have first contact with your business, and you want this to materialize into later interaction. This means you want to give potential clients and customers a positive first look at your business. This also means that you have to make your stand as memorable as you possibly can, without being gaudy, offensive of going overboard.
Other than stand design, there are other ways to do this, staring with playing around with brand colours, logo placement, and using brand compatible language in your display. Your brand colours should permeate all around in a tasteful manner that does not leave walk-ins overwhelmed. This means your use of medial walls, fabric banners, teardrop flags, and all other promotional markings has to be tastefully done and well placed. You should also make sure your logo, brand name, product name and slogans do not overlap, which could end up creating confusion. Clear and concise branding is key when dealing with exhibition set ups.
Budget friendly
Most exhibition display builders are able to work within a specified budget. To begin with, they will have different designs to choose from, some of which will probably be more expensive than others. Display booths for a 6 metre space will definitely cost you more than one designed for a 3 metre exhibition. A good builder will also work within your budget when it comes to branding and brand recognition. At wild cow visual for instance, they have different exhibition packages, depending on the size of display. This also means that they work within your budget with regards to display design, banner size, type, and design as well. They have banners in different sizes, with larger sizes obviously being more visible but costing more as well.
Shows seriousness and looks great
Arriving at an exhibition with a complete display set shows potential customers that you take your business seriously. People are inherently visual, and they can tell the amount of time and effort you took to put together your stand. They appreciate when effort is put in and will mostly identify with display set ups where they feel the business took their time on. This, coupled with a welcoming and knowledgeable staff manning the booths will dramatically raise your chances of converting potential customers. It works especially well when you have chosen the best possible location, to increase your visibility.
When it comes to looks, try and think outside the box. This includes the lighting, sound, posters and signage. Try and use electronic presentations for that futuristic feel. Play around with shadows as well, and have your staff literally dressed to impress. You should also walk the path your visitors will take, and make sure it is seamless in its transition and visually appealing.
